The New Yorker
Art Direction, UX + UI.
I joined The New Yorker as their Interactive Art Director because I love the magazine. My first mission was to gather momentum around a complete reimagining/redesign of the iconic magazine's online presence.
The redesign was a complete success surpassing all expectations and KPIs including:
• Increasing average daily uniques by 145%
• Increasing mobile page views by 94% year-over-year
• Acquired almost half of all online subscriptions for Conde Nast in 2015-2016